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Pinterest Questions

Pinterest's possible Q&A Product

I was checking up on the analytics for Cut Out + Keep’s Pinterest account, and noticed a new option, Questions. It’s currently just a blank page, but I took a look through the code, and found a whole load of references to a feature that looks almost ready for release.

Pinterest Q&A

It’s looking like an upgrade to comments could be coming, with users able to ask a question about the pin they’re viewing. The pinner (or perhaps the source of the pin’s original URL, as a business-page only feature), gets a notification, and can answer the question. Users will be asked to confirm they’re asking a question, and not a comment, and all the usual functions to delete, report and like/unlike questions are present in the code.

The most obvious example of questions-related code is within status codes used for analytics tracking:

ANSWER_CREATE: 240,
ANSWER_DELETE: 243,
ANSWER_EDIT: 242,
ANSWER_LIKE: 244,
ANSWER_REPORT: 246,
ANSWER_UNLIKE: 245,
ANSWER_VIEW: 241,
...
QUESTION_CREATE: 220,
QUESTION_DELETE: 223,
QUESTION_EDIT: 222,
QUESTION_LIKE: 224,
QUESTION_REPORT: 226,
QUESTION_UNLIKE: 225,
QUESTION_VIEW: 221,

Although, just looking through the current website code for question shows over 100 matches!

Alongside code on the website, there’s code present in the iOS and Android apps, along with deep-link integeration.

If this takes off, it’ll be a really exciting update to Pinterest. With so many pins lacking information, it’ll become a more useful place to discover new things. It’ll also help bring back inactive users - a question often demands a response!

I’m hoping this launches soon, and lasts a little longer than others