I was checking up on the analytics for Cut Out + Keep’s Pinterest account, and noticed a new option, Questions. It’s currently just a blank page, but I took a look through the code, and found a whole load of references to a feature that looks almost ready for release.
It’s looking like an upgrade to comments could be coming, with users able to ask a question about the pin they’re viewing. The pinner (or perhaps the source of the pin’s original URL, as a business-page only feature), gets a notification, and can answer the question. Users will be asked to confirm they’re asking a question, and not a comment, and all the usual functions to delete, report and like/unlike questions are present in the code.
The most obvious example of questions-related code is within status codes used for analytics tracking:
ANSWER_CREATE: 240, ANSWER_DELETE: 243, ANSWER_EDIT: 242, ANSWER_LIKE: 244, ANSWER_REPORT: 246, ANSWER_UNLIKE: 245, ANSWER_VIEW: 241, ... QUESTION_CREATE: 220, QUESTION_DELETE: 223, QUESTION_EDIT: 222, QUESTION_LIKE: 224, QUESTION_REPORT: 226, QUESTION_UNLIKE: 225, QUESTION_VIEW: 221,
Although, just looking through the current website code for
question shows over 100 matches!
Alongside code on the website, there’s code present in the iOS and Android apps, along with deep-link integeration.
If this takes off, it’ll be a really exciting update to Pinterest. With so many pins lacking information, it’ll become a more useful place to discover new things. It’ll also help bring back inactive users - a question often demands a response!
I’m hoping this launches soon, and lasts a little longer than others…